iroiroNatural Premium Semi-Permanent Hair Color 20 Purple 8oz

This is IroIro in Purple on bleached out hair. Violet is my favorite color of all times! For my hair I picked IroIro Purple because it has a violet color to it, whereas the IroIro Violet is much more blue than I wanted. The 1st 2 pictures is right after dying my hair, but in different lighting (indoors & in direct sunlight) You can see how it shows up in different lighting. I love how it has a deepness so that in indoor events and dinners it gives me a more natural dark tone for me yet in the direct sunlight it’s fun for outdoor events and gatherings. Dark yet Vibrant and full of dimension! My hair feels conditioned, looks healthy, and I know I’m avoiding the high toxicity of Permanrnt hair dye. It lasts a really long time, and much less prone to tarnishing compared to the Artic Fox Purple. That one is a more grape purple and it tarnishes quickly into a magenta-like then to orangish magenta color. I actually did enjoy those morphs at the time, but with IroIro, it stays true to color for a much longer time. And when it does wear out after a LONG time, it doesn’t turn reddish to orangish magenta, but to the blonde that underneath. This is my favorite hair color. I would recommend IroIro Purple and will use it again in the future.

Very pretty color stains hair quite a bit if you like that best product if not don't really recommend .

Several times ordering Iroiro in Purple, never had an issue. If you bleach the heck out of your hair like me for bright vivid colors, this dye is super conditioning. It stains but I have never had a stain stay longer than a couple weeks in my bathroom, but also I don't just wait for it to go away lol I do clean it periodically.It's also just cheaper to get it off Amazon, Sallys sells the 4oz for about $20 where I live so this 8oz lasts me a while!

Love this brand for how long the color stays. Fashion colors are typically super quick to fade but these give at least a month of wear! Some colors even stay “too good” lol

I love the color and the vibrancy! However, after two coats, there is some patchiness where the dye didn’t take as well to thicker parts of my hair (could be how I applied it but still very uneven after touch up). Pretty good brand overall but wish the coverage was more even.

I’ve been using this for a few years and love it! The vivids are vibrant, the color actually makes my hair softer, it doesn’t have a chemical smell, and it lasts a while (as long as properly washed in cold water).

Iroiro was recommended by my stylist and I will not use anything else now. Highly pigmented, it covers my gray really well and lasts longer than Overtone and Punky Colour, which I have used previously. However, DO WEAR GLOVES and be careful of your porcelain because it WILL stain if you don't watch it.The colors also blend really well for new, fun shades!

This is my favorite purple! It just fades to lighter purple, maybe a slight blue tone. This is the least blue toned purple I've been able to find. I love love love the iro iro.